What We Can Do For You
At Cotton Marketing, we offer tailored digital marketing services built around your goals. Whether you're just starting out or scaling fast, we have a package to match.
1. Organic Content Creation & Posting
Creating and scheduling posts and ads for organic social — Instagram, TikTok, Facebook, and more.
| Tier | Description | Typical Monthly Package |
|---|---|---|
| Low Tier | Fully AI-generated OR simple photo + text overlay. Fast, clean, on-brand static posts or basic carousels. | Starter: 12–15 posts/month across 2 platforms |
| Mid Tier | Client supplies raw video footage. Edited into trendy, platform-native posts/Reels/TikToks (captions, music, effects, hooks, CTAs). | Growth: 8–12 edited videos + supporting statics |
| High Tier | On-site filming and direction. Full creative direction, multiple concepts, professional lighting/audio where needed. | Premium: 1 shoot/month + 8–12 finished videos |
2. Paid Ad Management
Meta, TikTok, Google, and more — strategy, setup, optimisation, and reporting.
| Model | Recommended Structure |
|---|---|
| Flat Monthly Fee | Fixed retainer based on complexity and number of platforms |
| Percentage of Ad Spend | Common hybrid or pure % model |
| Hybrid (Recommended) | Base fee + lower % above a spend threshold |
Suggested Packages
- Starter — up to ~$5k ad spend
- Growth — $5k–$20k ad spend
- Scale — $20k+ (custom)
Common Add-Ons
- One-time setup / audit
- Creative production (using content tiers above)
- Landing page or tracking setup
3. SEO Services
| Package | Best For | Typical Inclusions |
|---|---|---|
| Local / Starter | Single-location or low-competition businesses | Technical audit, on-page optimisation, Google Business Profile, basic citations, content pieces, monthly reporting |
| Growth | Growing businesses wanting steady organic traffic | Everything in Starter + keyword strategy, regular content, link building, competitor tracking, monthly strategy call |
| Premium / Competitive | Competitive niches or multi-location | Full technical + content + digital PR/links, advanced reporting, priority support |
Full Service Packages
Option A – Tiered Monthly Retainers
| Package | Organic Content | Paid Ads Management | SEO |
|---|---|---|---|
| Starter | Low Tier (12–15 posts) | Starter management | Local SEO |
| Growth | Mid Tier (video-focused) | Growth management | Growth SEO |
| Premium | High Tier (filmed content) | Scale management | Premium SEO |
Ready to get started? Get in touch with us today.